Online Business 
registration

Online Business registration
Transforming services for people and businesses
Mygov is the body entrusted with promoting the digital revolution in the public sector. The system is subordinate to the Minister of Economy and Industry, and works to improve the interface and government service for residents and businesses in Israel. Our task is to design and characterize an online business licensing system to improve the business licensing process using digital means.
Service design and
UX for the digital business licensing
Our task is to design and characterize an online business licensing system to improve the business licensing process using digital means.
CHALLANGES:
A long, complex and expensive process
Our task is to design and characterize an online business licensing system to improve the business licensing process using digital means.
the product solution:
All-in-One platform
for business licenses
Our task is to design and characterize an online business licensing system to improve the business licensing process using digital means.
The process to success
With our dynamic process we are weaving together the threads of creativity, analysis, and user-centricity. From envisioning concepts to crafting detailed system screens.
Modeling the Process & its focus
Examining the segments of businesses that require licensing, by using a variety of research tools, in order to understand and focus the project on the relevant processes and populations
In-depth Analysis
Includes interviews with the approval providers involved in the process, regulatory review, reports and quantitative data​
User Research
In-depth research for the benefit of understanding the needs, pain points and motivations of the business owners from the selected segments
Characterization of Personas
Defining the target audience and mapping the significant customer journeys while referring to the pain points, needs and motivations in the process and identifying the opportunities for a solution.
Benchmark Review of similar processes in the world
Identifying Leading Practices in the public and private sector.
Joint Thinking Workshop
To design the new experience and define the features for the optimal future process.
Concept development & product definition
Creating the framework and marking the way for future development.
Concept to Full System
Design: Detailed characterization & design
Empowering Israel's digital journey by aligning with government DSM on desktop and mobile. Adapting seamlessly to regulatory changes and updated work interfaces with authorities and involved bodies.
Modeling the Process & its focus
Examining the segments of businesses that require licensing, by using a variety of research tools, in order to understand and focus the project on the relevant processes and populations
In-depth Analysis
Includes interviews with the approval providers involved in the process, regulatory review, reports and quantitative data​
User Research
In-depth research for the benefit of understanding the needs, pain points and motivations of the business owners from the selected segments
Characterization of Personas
Defining the target audience and mapping the significant customer journeys while referring to the pain points, needs and motivations in the process and identifying the opportunities for a solution.
Benchmark Review of similar processes in the world
Identifying Leading Practices in the public and private sector.
Joint Thinking Workshop
To design the new experience and define the features for the optimal future process.
Concept development & product definition
Creating the framework and marking the way for future development.
Concept to Full System
Design: Detailed characterization & design
Empowering Israel's digital journey by aligning with government DSM on desktop and mobile. Adapting seamlessly to regulatory changes and updated work interfaces with authorities and involved bodies.
insights
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Methodology
Unfocused and lack of standardization
Existing process
Long, unclear and unnecessary process
Benchmark
To be the first full digital process
Customer characteristics
Young audience that wants a cheap 
and short process
Methodology
Unfocused and lack of standardization
Existing process
Long, unclear and unnecessary process
Benchmark
To be the first full digital process
Customer characteristics
Young audience that wants a cheap 
and short process
Streamlining the Process
Submitting a digital application
Completing a digital licensing application involves multiple steps. Save the form as you gather details and submit it directly to the local authority when ready.
01.
Details of the business
02.
The owner
03.
Types of licenses
04.
Documents and statements
05.
Summary and submission
01.
Details of the business
02.
The owner
03.
Types of licenses
04.
Documents and statements
05.
Summary and submission
Managing existing request
Overseeing and maintaining the process
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
01.
Address deficiencies
02.
Track statuses
01.
Address deficiencies
02.
Track statuses
01.
Details of the business
02.
The owner
03.
Types of licenses
04.
Documents and statements
05.
Summary and submission
01.
Address deficiencies
02.
Track statuses
Streamlining the Process
Submitting a digital application
Completing a digital licensing application involves multiple steps. Save the form as you gather details and submit it directly to the local authority when ready.
01.
Details of the business
02.
The owner
03.
Types of licenses
04.
Documents and statements
05.
Summary and submission
Managing existing request
Overseeing and maintaining the process
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
01.
Address deficiencies
02.
Track statuses
Accessible online business registration for everyone
Wow, who's responsible for that?
Credits:
Client
State of Israel
Services
UX, UI
Year
2023
Team
Shay Lesher, Max Shubin, Talma Roth, Rotem Simon, Dana Schneorson, Tamir Shabtai, Talia Gramovich, Sahar Burshtein

E: ILawesome@deloitte.com‍
‍
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Tel Aviv, Israel

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