Astral's rebranding was not easy to crack: it was imperative to tell a new brand story that would set it apart from conservative hotel chains, to create a positive dialogue among the public, and to position it as a top-tier hotel chain in Eilat (and later, in the entire country). The process included developing a new brand story, building a new brand language, and implementing it everywhere. Enjoy this sneak peek of the new brand identity, and treat yourself with an awesome vacation at one of the Astral Hotels.
We at Astral recognize that excellence is evident in the mastery of our craft. Therefore, we have developed methods and processes that allow us to participate in the creation, to be inventive, and to continuously improve.
Astral is here to make a difference through passion and a creative spirit. They are constantly seeking new ways and creative approaches to add additional value.
