With over a decade as lenders, ezbob had evolved WAY beyond others in the embedded finance and banking markets. Yet, with everyone racing towards the new digital era, the brand was lagging behind companies that promised only a fraction of what ezbob offered. With a fresh clear story and smashing visual identity, our team at Awesome made sure ezbob would stand out as the only company in their league.
Oh the classic branding conundrum for a B2B2C... how do you build a story that will resonate with your customers, and their customers? This question fueled our research when diving into this rich world of financial solutions. What we found was uncanny and uniquely theirs - ezbob's legacy as lenders meant they would listen to what their clients needed, identify what they were missing, and connect to their existing operation. The result? Delivering advantageous digital products that fit right into the end-customers’ lives. With a play on words with their embedded experience offering, the brand strategy - Embedded in Reality - was born.
The ezbob logo captures the brand's essence by using unique shapes to form the logotype. These shapes aren't just design elements; they're the foundation of the brands' story, bringing simplicity, coherence, and authenticity. Each shape is thoughtfully chosen to reflect the brand's identity and values, creating a unified visual language that runs through the entire design system and acting as a central storytelling element.
To craft a language that inspires and celebrates ambition, we fused the ability to choose one’s aspirations with a fluid visual representation. This embodiment resembles the fluidity of water, yet it functions as a symbol of promise for all those with aspirations. It signifies that by simply adding water, all their ambitions can spring to life.
The ezbob website needed to be an immersive and innovative user experience, that also could resonate with a more traditional finance audience. We employed a cohesive and unique color palette and modern typography to ensure visual harmony and guide the user's journey through the site.
Check out the cool website we just made for FalkorDB! Here's the link.
Catch you later! 👋
