Our rebranding journey for GLZ and GLGLZ - Israel's National leading Radio Stations reflects a deep commitment to innovation, diversity, and the voices that define us. With a fresh, digital-first approach, we're weaving the rich tapestry of their programming across all platforms, ensuring both brands remains relevant, dynamic, and deeply connected to our audience.
Objective: To establish a cohesive brand story across platforms for the Galei Zahal and Galgalatz radio stations, enhancing their digital presence through a strategy that capitalizes on the unique qualities of the station's brands. This initiative aims to create a compelling, distinct, and engaging brand story that encompasses the entire brand family.
Most individuals gravitate towards familiar music and radio hosts whose opinions mirror their own. Galatz & Galgalatz embrace the diverse tastes of Israelis, providing a platform for various musical genres and perspectives to reach new listeners.
So we came up a brand new concept: The voices that make us up.
Our design approach highlighted the fact that the every voice, person, opinion and musical genre has a place on the Galatz and Galglatz platforms, no matter how diverse. Therefore we chose sound waves to be the main graphic element, each wave symbolizing a unique voice or musical genre which created a dynamic and innovative visual identity.
This choice of design indicates the commitment that Gelatz/Galgalat in embracing a multitude of perspectives and genres, fostering a sense of community and empowerment among the listeners. Through the combination of strategy and the graphic images of the sound waves, we have created a brand that deeply resonates with the diverse audience of Glatz/Galglatz, makes them feel seen and heard, and connects all parts of Israeli society to one place.
