Technology & Software Services

Priority

Priority is ready to make waves in the global market after our awesome branding collab We were lucky enough to get our hands and heads into the software giant, to sculpt the new image that represents their rapid expansion.

Brand Strategy
Branding
Ui/UX

BRAND STRATEGY

Our ‘aha’ moment came when we understood that Priority’s upper hand was its ability to stretch, bend, and morph to offer the right solutions for every client. Thus, our mantra, “Takes Your Shape”, was born, because one-size-fits-all solutions are sooo last season.

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LOGO AND BRAND IDENTITY

This catchy strategy expanded into a full #brandidentity and #website, with moving and morphing blocks as the motif of their solution’s ability to meet the ever-changing needs of your business. Priority’s new #designsystem is now a visual echo of their flexible essence. Your business is a snowflake – so Priority gives you a solution that checks all the boxes instead of putting you into one. We can’t wait to see how their business explosion takes shape.

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BRAND ELEMENTS

The brand's look is fresh and fun, with cool blues and purples that pop. It's got a bunch of sleek shapes and a laid-back vibe that's easy on the eyes. The text is super clear, so you get the point fast, and the pictures show a bunch of different folks, which feels welcoming. It's like the brand's saying, "We're smart, we're friendly, and we've got your back."

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WEBSITE

Don’t just take our word for it, head over to Priority’s new website to see how they’re reinventing the business solutions game

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Wow, who's responsible for that?
Client
Priority
Services
Brand Strategy
Branding
Ui/UX
Year
03/2024
Team
Kobi Tal, Gal Ashkenazi, Evia Gerafi
Website

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