You are helping creating the super dense world of GraphRag LLM solutions - an industry forming at the speed of light. You need to not soar above the heads of your clients, so they understand this highly technical innovation, and keep them excited for how it helps create their new reality. So you get creatives to build a brand that is understandable today, and inspiring for tomorrow. Ah - easy as! (They say wiping their sweat with a hanky).