Automotive and Mobility

StoreDot

We all know that when it comes to charging, every minute counts. This is especially true in the busting world of electronic vehicles (EV). StoreDot, with its groundbreaking fast-charge battery technology, was renowned in the consumer electronic market, but faced a fresh challenge: making a zap in the EV world. That’s where we came in – bringing the strategic foresight to convert challenge into opportunity and helping StoreDot power the future of EVs.

Brand Strategy
Branding
Ui/UX
Video

Brand Strategy

StoreDot’s pivot from B2C electronics to the B2B EV sector meant they needed a different approach in their messaging. Recognizing that EV manufacturers ultimately aim to appease end consumers, we employed a consumer-centric strategy that would center on StoreDot’s essence:

'Charging the EV lifestlye'

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Messaging

The minimal wait times and the freedom that comes with StoreDot’s rapid changing technology, StoreDot would be all about ‘range on-demand' -- ensuring EV owners never skip a beat in their fast-paced lives.

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Logo & Brand Identity

StoreDot’s new logo features an icon shaped like the typical urban route an EV driver might cover in a day, now powered by extensive range on demand. It appeals to the customers of tomorrow. 

We brought in new graphic imagery focused on the dynamic lifestyle of the typical EV driver. The color gradient is supercharged – like the bio-inspired nanoparticles of StoreDot batteries. And the radiant width is ever-changing, like the accelerated pace of an EV driver’s life. 

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Motion

To capture the pulse of the on-the-move consumers, we incorporated dynamic animated elements, injecting the brand with fluidity and speed.

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Website

StoreDot's new website design ensures a seamless user experience tailored for the EV drivers of tomorrow. As users land on the homepage, they're met with an electrifying interface that "charges up", in sync with StoreDot's innovative battery technology. The site offers an immersive experience that's as dynamic and energizing as StoreDot's offerings. Check it out here: StoreDot Website

Wow, who's responsible for that?
Client
StoreDot
Services
Brand Strategy
Branding
Ui/UX
Video
Year
11/2023
Team
Maayan Froind, Ronit Caspi, Hanoch Rabinovitz, Lee Reider, Hagit Raz, Evia Gerafi, Omer Binder, Hadar Ben Shalom, Danielle Tonurist, Dana Spiler, Tal Bar Lev, Max Shubin, Shimi Cohen, Nir Cohen, Orel Levy, Daniel Muallem

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